Showcase – Arabia

INSIGHT

30 Years

Working creatively with international brands and cultural entities across Europe, Asia, Gulf Countries, and North Africa.

We guide businesses and cultural organizations through a journey of value creation, building new audiences and income streams, and delivering a seamless transition from vision to measurable outcomes.

Showcase has been working in Saudi Arabia, United Arab Emirates and Egypt during a time of accelerated cultural development driven by public policies, we have advised and supported local leaders, businesses, and government bodies.

We secure arts & cultural programs with brand visibility for International organizations looking for a Regional presence

The Showcase Team is a rare combination of arts, heritage and commercial know-how enabling us to unlock unique opportunities.

We hold an extensive network of cultural experts and partnership professionals who understand the unique requirements of working in the Region.

3 PILLARS OF EXPERTISE

FROM STRATEGY TO PROJECT IMPLEMENTATION, PARTNERSHIPS & GO-TO-MARKET AND SALES

1 STRATEGY

Advisory services and insight based on the experience working in the creative economy providing art & culture commercial strategic and advisory services

2 PROJECTS

Development of co-created programs with global partners, audience engagement and stakeholder management, professional development & education

3 PARTNERSHIPS

Sustainable fundraising models; delivering comprehensive sponsorship strategy and sales delivery across art, culture, patrons and supporters programs

WE ARE TRUSTED ADVISORS

Strategic advisors to organisations and businesses invested in the cultural sectors
Development of mutually beneficial partnerships strategic alliances and partnership strategies
Business planning, project definition, positioning and goal-setting
Communications, public relations diplomacy and soft power strategies
Go to market strategy and sales implementation

For Arts & Cultural Education & Heritage Organizations

Business planning, project definition, positioning and goal-setting
Building an evidence-based case for support maximising value
Categorization and prioritizing assets based on their commercial potential
Creation of sales materials to attract corporate partner
Go to market strategy and sales implementation
Strategic alliances, partnership strategies and negotiations
Detailed research, benchmarked case studies and insight underpinning creative solutions

For Businesses & International Brands

Straight forward advice based on our understanding of contemporary art, architecture & design, public programming, education & heritage.
Sponsorship program assessment, goal setting and KPI definition
Finding the right cultural partner to add value to existing customers and reaching out to new audiences
Development of co-created programmes with regional and national cultural partners, industry and arts organisations
Local media platform recommendations
Communications and social media content provision

OUR EXPERIENCE IN NUMBERS

30 YEARS
OF EXPERIENCE

30+

CLIENTS SERVED
IN THE REGION

100%

MIDDLE EAST
FOCUS

MEET OUR PRINCIPALS

PETER WELCH

Peter Welch is the founding director of Showcase. He has had a lifelong career in the creative economy and focuses on developing partnership strategies for international brands and commercial investors. Peter has been working in the GCC Region with institutions and organizations on projects that range from concept development and strategic project direction to advising clients on sponsorship campaigns and critical communications strategies.

Isabella Brancolini

Isabella Brancolini is a Co-founder of Showcase, where she leads the company’s creative and curatorial services. She is a recognized expert in contemporary visual art, photography and design. She has an impressive track record in developing cultural partnerships with international luxury and fashion brands. She collaborated with top museums and institutions, published artists’ books, advised private and corporate collections, as well hotel collections, fashion brands, and non-profit organizations.

M. Abdulrahman Al-Harthi

M. Abdulrahman has 25 years of Banking and business experience in GCC region which includes;

Director for corporate banking, Bank Saudi Franci BSF
VP Citi Bank for the Middle East
Founder Mena Financial Group
Owner of a group of financial advisory, digital transformation and F&B firms
Multiple co-operations with different financial institutions such as Citigroup and Banque Saudi Fransi
Columnist and commentator on business and economic trends at various media outlets

OUR CLIENTS

“Showcase offers a unique blend of creativity and sound strategic thought, all underpinned with a thorough and empathetic understanding of our particular culture and audiences. All that sounds simple, but so few agencies achieve that.”

Nada Sheikh – Yasin, Director of Partnerships, Diriyah Biennale Foundation,
Kingdom of Saudi Arabia